Carolyn Lopez
Traffic & Marketing Project Manager
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Expert level skills managing graphic and web design projects, negotiating time and expectations and meeting deadlines
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Proficient at implementing new workflows, streamlining projects requests and setting up timelines to increase productivity and collaboration between multiple departments.
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Expert at developing creative print and online marketing collateral, email campaigns, direct mail and sales materials.
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Experience in creating new strategies for maximizing revenue and increasing loyalty through segmentation and new ideas.
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Proficient at communicating with all levels of management, creative teams, external vendors, and internal departments to coordinate overall marketing efforts and keep all projects on time.
Evriholder Products - Project Manager
2012 - present
Work directly with the VP of Marketing, Creative Director and Art Director, as well as cross functional project teams in the planning, preparation and maintenance of detailed product packaging and merchandiser design timelines, design department, merchandiser team task lists and product development department product lists for Evriholder branded and licensed projects. Manage Graphic Designers, Packaging Engineers and Marketing team members in identifying functional area deliverables, task interdependencies and task durations. Manage product development prototyping schedules for new designed products. Work directly with licensed partners on new product, packaging, merchandiser, marketing materials and ads. Oversee company website updates. Participate in quarterly brainstorming sessions for new product ideas.
Word & Brown - Marketing Account Manager
2007 - 2012
Effectively managed marketing strategies and projects for divisions of the Word & Brown companies. Develop creative print and online marketing collateral, email campaigns, direct mail and sales materials. Manage Email campaigns using both Email Labs and Exact Target software. Oversee projects, promotional items for events, databases, advertising calendars and budgets. Maintained communication with management to ensure marketing activities align with business goals.
Pacific Sunwear - Marketing/Project Traffic Coordinator (E-commerce Dept.)
2003 - 2007
Created new strategies for maximizing revenue and increasing loyalty through segmentation and new ideas. Assisted with the development of creative briefs for: email campaigns, contests and promotions. Managed email campaigns using Lyris email software. Developed and managed traffic flow and a service level agreement for project/tasks for the Web Design team and Ecommerce department. Managed daily website updates.
Orange County Register - Production/Customer Service Associate
1999 - 2003
Online customer service and ad traffic. Assisted with MyOCWebBuilder.com and built client websites. Managed quality control for advertiser websites. Assisted with online customer orders for modestyle.com including: shipments, credits, and returns. Managed daily website maintenance for modestly.com.
Business Admin, 2005 - 2007 - University of Phoenix (Online)
Specialized Courses Completed:
· Microsoft Project 2002
· Dreamweaver 4 & CS3
· Photoshop 6 & CS3
· Fireworks 4
RESUME
Professional
info
Work
experience
Education
Skills
Project Management
Traffic Management
Print Production
Email Marketing
Contests & Promotions
Events
Contributions
• Successfully managed and oversaw execution of Evriholder Products rebranding mass grocery and specialty packaging for over 250 products.
• Managed rebranded website scheduling and production time and also worked with outside photographers, food styling and updated and added images to the website.
• Implemented project management software and created workflows for all project requests and how they were distributed and tracked within the department – increasing productivity and team collaboration.
• Reduced Marketing budget costs by 5-10% each year by bidding with select vendors, gang run printing and consolidating print stocks.
• Increased email open rates by an average of 8% by reducing frequency and focusing on more targeted messaging, subject lines and creating segmented lists.
Knowledge of:
Microsoft Office, Microsoft Project, Aldon Affininty, IBM Websphere Commerce – Accelerator, Aldon Community Manager, Basecamp, Coremetrics, Ominture, HitBox, Email Labs, Exact Target, Lotus Notes, Outlook, PowerPoint, Visio, Dreamweaver, Photoshop, Illustrator, Fireworks, inMotionNow and all internet browsers.
Both Mac and PC literate.